The Crown Estate

“Sharing the Message”

Leadership Development

Presentations

Communication as part of Culture and Values

Beginning

After the success of our 2.5-hour storytelling masterclass for senior leaders, The Crown Estate invited theWholeStory to deliver our full-day Sharing the Message workshop on a quarterly basis. The goal: to support individuals across the organisation who need to engage and inspire through both spoken and written communication.

Middle

Colleagues from every area of the business, from marine and land management to innovation and investment, have joined the workshop to learn how to craft compelling communication that is clear, credible and memorable. Whether they’re pitching to partners, updating the board, presenting to leaseholders or influencing cross-sector collaborations, the techniques help participants tailor their message, connect with their audience and inspire outcomes. Put simply, they communicate in a human and meaningful way.

End

The impact is more than just practical—it’s cultural. Our workshops have helped embed The Crown Estate’s values of Caring, Together, Creative and Impactful into how people communicate, think and work. The result: a more unified voice across the business, stronger internal alignment, and more confident, human communication that builds trust and accelerates progress.