Versus Arthritis.

Make That Appeal Even More Appealing - Getting the most from high value partnerships.

‘I had the most fantastic experience at the workshop and have been talking about it NON STOP since. Genuinely, I haven’t participated in such an impactful and relevant training workshop in a very long time (possibly ever!)

Head of Professional Engagement

Beginning.

Versus Arthritis provide support for people with arthritis across the UK whilst also supporting world-class research and breakthrough treatment. 

Having delivered Sharing the Message to several groups within Versus Arthritis we were then asked to help their newly expanded High Value Partnership team. They wanted to find a shared and greater understanding of their new appeal and the projects that will be funded through it and for individuals in the team to expand their skills to be able to clearly and confidently communicate the appeal and the projects to their High Value Partners.

Middle.

We designed a day that would serve three purposes: bond the team closer; explore, find and create the best stories so Partners would better understand the mutual benefits of their support; and give participants the confidence and ability to share these stories in an engaging and memorable way, to create more meaningful interactions with their Partners.

End.

Participants started the day working in small teams using storytelling to techniques to gain a coherent, collective, base narrative and to grow a greater shared understanding of the appeal and who they need to communicate it to. With the team work was the opportunity to share, across seniority and job role, expertise and different communication approaches and style. What was learnt in the morning was taken by individuals to develop in to their own pieces of communication, relevant to their needs and partners. The day ended with everyone having gained something from their exploration with each other and being better able to apply storytelling to connect with and engage specific audiences to ensure their continued or newfound support for the charity’s current appeal and for future projects to come .