Museums and Heritage
Building Connections and Community Heritage

Storytelling is a dynamic creative form on which to base outreach, community, education or visitor projects, events or workshops, while offering participants opportunities to develop themselves, their expressive confidence and a greater sense of identity and place.

Storytelling activities can be used to inspire a new understanding of, and relationship with a museum, heritage, history or culture, by inviting participants to find a connection, take ownership of it and contribute something back.

By actively involving visitors and the community, especially through stories, you can contribute towards an ongoing, living and cohesive creation of community, heritage, history and culture.
 How Storytelling can enhance your organisation, property, staff and volunteers:

Do staff and volunteers deliver tours in a natural, engaging and enthusiastic style?

Do your staff and volunteers know how to respond to visitor’s questions?

What is the principal narrative of your property or museum and are the stories told by staff and volunteers coherent with it?

Can staff improvise and be sensitive to different audiences and edit themselves accordingly?

Do staff and volunteers have an active interest in the people and stories related to your museum or property, from the past and present?

Do staff and volunteers contribute to creating a relationship between the museum or property and the visitor?