Communicating with the Public
Discover the differences between communicating facts and information with and without storytelling and discuss the benefits and ways in which storytelling skills and techniques could be used to connect and engage with the public.
Stories and storytelling, used within the structure and techniques of the workshop, encourage staff and volunteers to re-engage with their expertise, enthusiasm or setting and to identify what is of importance and of interest to them. While the workshop asks participants to use their own responses and experiences it also places them in the mind of the visitor to enhance how they connect and interact with them.
The skills and techniques of the workshop can be used by participants to inform their interpretation, create and give tours, elicit and respond to questions and to identify where they need to improve their knowledge and expertise.
How Storytelling can enhance your organisation, property,
staff and volunteers:
Do staff and volunteers deliver tours in a natural, engaging and enthusiastic
Do your staff and volunteers know how to respond to visitor’s questions?
is the principal narrative of your property or museum and are the stories
told by staff and volunteers coherent with it?
Can staff improvise and be
sensitive to different audiences and edit themselves accordingly?
and volunteers have an active interest in the people and stories related
to your museum or property, from the past and present?
Do staff and volunteers
contribute to creating a relationship between the museum or property and