Do staff and volunteers deliver tours in a natural, engaging and enthusiastic style?

Do your staff and volunteers know how to respond to visitor’s questions?

What is the principal narrative of your property or museum and are the stories told by staff and volunteers coherent with it?

Can staff improvise and be sensitive to different audiences and edit themselves accordingly?

Do staff and volunteers have an active interest in the people and stories related to your museum or property, from the past and present?

Do staff and volunteers contribute to creating a relationship between the museum or property and the visitor?