National Park City, London.
Spread the Word! - increase awareness and participation of potential stakeholders.
“One of the most powerful things Josh did for us, is to help us think deeply about what we wanted to say and how to say it, so that it resonated both with us and our audience.”
Founder, National Park City.
Beginning.
London became the world’s first National Park City in 2019, a movement with a mission to make the city greener, healthier and wilder for all its inhabitants. theWholeStory believe deeply in both their mission and grassroots community, and have been volunteering our services to them since 2018 (with Josh being extremely proud to have become one of their first cohort of NPC Rangers.)
Middle.
Our workshops equipped a wide variety of NPC members (from founders to trustees, to volunteers on the ground) with communication skills to be able to increase awareness of and participation in the National Park City project. The participants were able to hear about each other’s involvement in NPC during the process of learning techniques to build and share stories, which added to their arsenal of content to promote the movement and initiated more connections and collaboration between them.
End.
With each workshop, a new cohort of National Park City ambassadors had the stories and skills to share a unified NPC message whist individualising it to suit their great variety of potential audiences across London, from the Mayor of London to other international cities, from businesses to allotment societies, from schools to friends of local park groups and beyond.
