Engagement with Staff
Stories connect us and help us to find and share a common understanding and identity. Storytelling and story creation activities, interventions and projects are ideal means to build engagement, involvement and interaction between staff and your company.
The creation and collection of stories, around particular issues, plans, values or ideas provides an opportunity for employees to consider and voice their opinions and therefore feel involved in organisational development. The stories help to build a foundation where ideas and objectives from leadership can find correlation with action and implementation by employees, enhancing fairness and trust between those involved.
Stories about an organisation's history, by the staff and stakeholders sharing their own experiences and achievements, build a sense of common history and pride, while also creating a resource of knowledge, a record of landmark moments and an evocative snap-shot of the organisation from a particular perspective.
Positive emotions have twice the impact on performance than negative ones, voluntary, interactive and informal creative activities can go a long way to foster positive emotions and relationships between colleagues, managers and the company as a whole.
Why Storytelling could be of benefit to your Organisation:
Do staff understand your brand values and identity, why you have them
and how they benefit the company?
Do staff understand the need for and benefits
of change, and therefore embrace it?
Do your away-days teach valuable skills
whilst being fun, creative, challenging and different?
Can staff confidently
improvise and be sensitive to different audiences and adapt their presentations
and communications accordingly?
Do staff have an active interest in the
stories related to your company, clients and products?
Do staff engage confidently
and easily with clients and colleagues?
Do staff contribute to creating
a relationship between your company, employees and clients?