Do staff understand your brand values and identity, why you have them and how they benefit the company?

Do staff understand the need for and benefits of change, and therefore embrace it?

Do your away-days teach valuable skills whilst being fun, creative, challenging and different?

Can staff confidently improvise and be sensitive to different audiences and adapt their presentations and communications accordingly?

Do staff have an active interest in the stories related to your company, clients and products?

Do staff engage confidently and easily with clients and colleagues?

Do staff contribute to creating a relationship between your company, employees and clients?