Situation:
Molson Coors approached us as they wanted to know how Storytelling could give their sales team the Wow! factor. It was felt that during the recession, even more attention had to be given to building relationships with clients, and that getting to know them, (and allowing them to know you) would help build trust and long lasting, fruitful relationships.
Solution:
We devised two taster workshops to help Coors understand the different aspects, roles and benefits to using storytelling within their organisation.
In the morning we worked with the senior sales team, helping them identify and share their passion for their products, whilst revealing a little about themselves in a friendly, engaging and fun manner.
In the afternoon we worked with two groups, made up of staff from a number of departments, to help them look at the company in a less hierarchical manner, to draw on the best or alternative solutions and ideas that can be found from across departments. Each participant thought of a change they would like to implement, the group then chose one and followed a series of steps to collaboratively create the story of that change, its successes and hardships.
Results:
The morning group were amazed at how quickly they were able to create, learn, share, improve, have fun with and keep adapting their story about themselves and one of their products. This, they realised, was a very engaging way to interact with a client, without having to omit all the facts and figures.
The afternoon groups found that each member had their own insights and perspectives, and that collectively they not only found a broader range of solutions, but also flagged up many further possible difficulties or areas of resistance and therefore found further solutions.